Real purpose of a DAS

The real purpose of DAS is to provide joy to the customer while she is on her phone.

Well... we cannot guarantee joy of any conversation, but our goal is to make sure the phone (i.e.,  the network supporting the phone), does not become a source of consternation. No choppy sound! No static in the line! No long call set up time! You don't have to raise one leg and tilt 45 degree on your left side to get a good connection. We don't want you to keep uttering that famous phrase like a broken record, "Can you hear me?"

We want the phone to become invisible during your conversation - so that you can just focus on the latest Justin Bieber gossip. And if you do decide to make that fake static sound to avoid talking to your boss or mother-in-law; we just want you to know... we had nothing to do with that. When you hang up the phone, we want you to think about the conversation you just had, and not start cursing the phone.

We don't need you to worry about all those KPI parameters - RSSI, RSCP, Ec/Io, link budget, propagation plots, Uplink-Downlink mumbo jumbo! We got that!

We just want you to have a great calling experience, that's what the phone was made for anyway!