Original article: AT&T Coverage Could Improve with Distributed Antenna System
AT&T engineers have done something clever here, and it's just not the DAS I am talking about. On 9/13/11 they showed Palo Alto residents the company's latest plan for improving weak cellphone and broadband coverage throughout the city by building a DAS network. The DAS project was showcased at a community hearing. Residents who attended the event were able to voice their concerns to AT&T experts. But the good side of the article is, AT&T seems to be getting the backing from the residents. As an ex-Site Development project manager, I cannot imagine the trouble we would have to go through if we had to build a cell tower in Palo Alto.
The clever part is developing an awareness of upcoming network. Majority of the time to build a cell tower goes into leasing, and zoning. These awareness building is proactive, and hopefully make any kind of zoning activity much smoother than what it usually takes for a cell tower.
Also, read the comments from residences - Diana Darcy, and Hilary Gans. Comments are positive, and they are already rooting for the DAS network. Creating this kind of positive vibe is also good marketing.
Well done Minh Nguyen and his team! Other carriers should follow this trend.
AT&T engineers have done something clever here, and it's just not the DAS I am talking about. On 9/13/11 they showed Palo Alto residents the company's latest plan for improving weak cellphone and broadband coverage throughout the city by building a DAS network. The DAS project was showcased at a community hearing. Residents who attended the event were able to voice their concerns to AT&T experts. But the good side of the article is, AT&T seems to be getting the backing from the residents. As an ex-Site Development project manager, I cannot imagine the trouble we would have to go through if we had to build a cell tower in Palo Alto.
The clever part is developing an awareness of upcoming network. Majority of the time to build a cell tower goes into leasing, and zoning. These awareness building is proactive, and hopefully make any kind of zoning activity much smoother than what it usually takes for a cell tower.
Also, read the comments from residences - Diana Darcy, and Hilary Gans. Comments are positive, and they are already rooting for the DAS network. Creating this kind of positive vibe is also good marketing.
Well done Minh Nguyen and his team! Other carriers should follow this trend.
No comments:
Post a Comment