Lean Cognux Service Engineering and Foundation of Hassle-Free Experience

For lack of my knowledge of any similar existing concept, I am naming this process Lean CognUX Service Engineering. Basically it has 3 parts:

1. Develop processes by applying Lean Principles to maximize effectiveness, improve quality of deliverable, and drive down cost.
2. Apply Design Principles to create a simple and elegant experience and delight the users. 
3. Apply Cognitive Science to improve user acceptance of the process and experience by nudging users to desired direction.

Whenever you are coming up with a new process, you are basically introducing a CHANGE.  When it comes to Change we need to consider Rider and the Elephant  as mentioned in “Switch” by Dan and Chip Heath.

• Direct the “Rider” (i.e., the logical and analytical part of us) by studying the bright spots and replicate;
• Motivate the “Elephant” (i.e., the emotional part of us) by using use emotional levers
• Shape the Path by making change easy with both the Elephant and Rider working in unison.

Foundation of Hassle-Free or Effortless Experience is this new kind of Service Engineering.